Showing posts with label authors. Show all posts
Showing posts with label authors. Show all posts

Wednesday, January 13, 2016

Five More Reasons to Come Capering, by Catriona McPherson



So, you’re coming to the Great Cactus Caper. And you already know you’ll be seeing fabulous panels, fascinating interviews, and a lo-ho-hot of books, right? [Ed. note: be sure you're registered!] But that’s not all. Here are five flavours of guaranteed great stuff you might not even be looking forward to yet.

Number 5  Writers in clothes!
I type this in red tartan jammie bums, a pink fleece, and cream furry boot-slippers (lavishly filthy and worn through in the soles from me trumphing about the gravel yard in them). It’s pretty much the combat uniform of the full-time writer. I’ve heard even Hank Phabulous Ryan claim that she writes in sweats. Nancy Martin is on record as saying if her house catches fire she won’t leave in uniform, on her  own two feet. She’ll use the precious minutes to change into something pretty, and be carried out—possibly unconscious—by a firefighter. But in Phoenix, you will see writers in clothes with waistbands and lapels. You’ll see zipped-up zippers and buttons through buttonholes. Of course, not all will make it (Jess Lourey will be in yoga pants pretending they’re slacks) but all will try.

Number 4  Wild Kingdom!
Granted, most of the writers at The Great Cactus Caper are going to be yakking, laughing, hugging, and yes drinking. Think of it as a  zoo. But [David Attenborough voice] look carefully and you’ll see, here and there, in coffee shops around the convention hotel and even in the lobby itself, a few dedicated writers ignoring all the shiny objects and finding their own wild habitat for . . . writing. That great silverback Tim Hallinan can write at cocktail parties while lesser writers dance on the same table as his lap-top. At LCC Monterey in 2014, William Kent Kruger could be seen every morning in Starbucks, totally focused, while the likes of me wafted in and out talking about boys and shoes. It’s amazing to watch that kind of concentration. I mean, Kent is the nicest guy who ever walked this good green earth, but would I interrupt him when he’s writing? Um, no.

Number 3. Daylight Vampires!
They call it the New Author Breakfast. And strictly speaking, yes, new authors do get to deliver a two-minute pitch of their first book to a huge room full of fans and peers. And, yes, the books are all on sale in the book-room afterwards. That’s the cover story.

Really, what’s going on is that plump, glowing, dewy, debut authors enter the breakfast room and dried-up, wizened old-timers scuttle in after them and sit near the front. An hour later, the debut authors leave, slightly woozy and a bit lighter. And—what do you know—the old-timers aren’t so wizened anymore. They’ve got a spring in their step and a bloom in their cheeks. 

It sounds borderline dodgy. But I’m willing to bet Mette Ivie Harrison and Loretta Ross were fine after last year’s breakfast. Glass of tomato juice, bit of steak for lunch, and they were fine . . .

Number 2. Books Being Born!
This isn’t actually guaranteed but it’s quite likely. At least once during the weekend, something will probably happen and the same lust will light up all the writers’ eyes. There’ll be a short bout of thrashing and a cloud of blood and someone will know what their next book’s about.

One time, it was Reed Farel Coleman plunging off the back of a dais in a panel room. Fans were concerned. Journalists were composing copy. But all the crimewriters—Sorry, Reed—were thinking: murder or suicide? First of a string or personal motive? Poison? Poison dart? Then he stood up, brushed himself down and the night wore on.

Another time, two attendees of a—get this—60th high school reunion going on in the same hotel had to be taken to bed in wheelchairs by the bar staff because they were so monumentally lathered they couldn’t walk. Yep, a husband and wife (presumably) seventy-eight years of age drank a bottle of Jim Beam in their room before they went out to the party. (I know because I asked Housekeeping. It’s research.) Show me any writer who doesn’t want to explore what the frilly hat happened at their high school all those years ago. Also, did you know bar staff have wheelchairs to take you up to your room in? It was news to me.

Number 1. Sunshine!
On the 25th of February, it will be raining in Oregon. When you walk round the corner of a block in Manhattan the wind will howl at you like a lost coyote. It will be cold enough to make your teeth ache in Chicago. And in Colorado—horizontal snow. But in Phoenix,  it will be 72F and sunny. Even if you bring a potted bougainvillea with you on the plane and put it out on your balcony, you won’t have to wrap it at night.  So have a pedicure, pack some sunblock, leave your mittens at home, and come to the Great Cactus Caper. I can’t wait to see you.

Thursday, December 3, 2015

Pre-LCC Author Workshop: Learn to Build Your Brand

It's the common writer's conundrum: writing is a solitary endeavor, marketing and selling your work is not. Chances are, like many authors, you're better at one than the other. Maybe you've got the writing part down. You've even gotten comfortable talking about yourself. But the idea of reaching out to people unsolicited...of pitching yourself...of selling...might just scare the pants off of you.

Never fear! Left Coast Crime 2016 has teed up a marketing and communications expert to help us all. Whether you're a marketing expert or a newbie, Deborah Lacy can help improve your branding and social media efforts. Join us Thursday morning, February 25, just before LCC swings into action, to learn the ropes...

Brand-Building for Authors

Writing and selling fiction is a business, but most authors don’t approach it that way. Building your brand is key to success. This class will not only help authors understand how branding and relationship building can help make you successful, but it will also explain how to go about it and give you the tools to do so.

In this hands-on three-hour workshop you will:
  • Define or refine your audiences and the goals of your marketing presence.
  • Survey the major vehicles for marketing exposure, focusing on Facebook, Twitter, websites, GoodReads and Amazon reviews and blogging.
  • Develop a content map that will help you build and expand your author brand.
  • Learn about the range of content development options available, including video and photos, ads, audience-building, etc.
  • Understand how to use tools to manage your social media effectively.
All participants will receive a pre-workshop letter of concepts to consider prior to the event. You will also leave with templates to build your own marketing plan.

Requirements: 
  • A laptop is recommended, so you can begin to develop your plan during the class and try some of the software tools.
  • TweetDeck pre-downloaded (if you already use Hootsuite, you can work with that instead).
  • Willingness to work in the class and learn new things.
The class will take place Thursday, February 25, from 8 a.m. to 12 p.m., and class size will be limited to ensure your questions can be answered. The fee is $75. Sign up today!


About the instructor:

Deborah Lacy has more than 30 years of communications experience working for corporations and non-profits, including IBM, Intuit, Google, Bill & Melinda Gates Foundation and HP. She’s taught social media at Foothill Community College.
 

Thursday, October 22, 2015

Back By Popular Demand!

Author/Reader Connections



We know it’s not always easy for readers to connect—or spend quality time—with your favorite authors during the whirlwind of Left Coast Crime, so we’re making it easier by bringing back Author/Reader Connections (after their successful debut at LCC2015).

Author/Reader Connections are specific activities, such as lunch or a walk through town, hosted by authors for readers. All connections are free, and some may also include giveaways or benefits from the author(s).

Example connections from Crimelandia: Left Coast Crime 2015:

  • Happy Hour: Pints and Pretzels with Kate Dyer-Seeley
  • Coffee with Simon Wood
  • Criminal cocktails with the Women of Suspense (Cathy Perkins, Donnell Bell, DV Berkom, and Christine Finlayson)
  • Lunch with Dave Putnam and Matt Coyle
  • Wine tasting with Wendy Hornsby

Authors: We challenge you to be creative! Team up or offer an activity on your own—whether you stay close to the hotel or venture off to local sights, the sky's the limit. Once you've decided what you want to offer, email your proposal to connections@lcc2016.com.

Readers: Once we have options for you to choose from, we'll post them to the LCC2016 website. Simply sign up, then meet your author during the convention at the scheduled time and place. 

Let's connect!



Notices:
Left Coast Crime 2016 registration is required to participate in these activities. Signing up for a connection doesn’t mean you can’t spend time with authors throughout the convention.

Author/Reader Connections are not official activities sponsored by Left Coast Crime, but are agreements between the participants. Participants assume the entire responsibility and liability for losses, damages, and claims arising out of injury or damage during Author/Reader Connections activities. Participants shall indemnify and hold harmless Left Coast Crime, and the agents and employees of the organization from any and all such losses, damages and claims.